Your Website Redesign Might Be Solving the Wrong Problem. Here’s the Step Many Teams Skip.

Published on October 29, 2026

Before approving the pages, features and platform, define what you expect customers to do differently when the new site launches.

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‘Evil Dead’ Icon Bruce Campbell: How to Bootstrap Your Indie Passion Project

October 29, 2026
Bruce Campbell, writer and director of the heartfelt indie comedy "Ernie & Emma," says it’s time to stop waiting for an opportunity and start making your own.

Why Expertise Alone Isn’t Enough to Earn You Media Coverage

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Many experts and thought leaders want media coverage but lead with their title and credentials. Editors are looking for something more.