Why Expertise Alone Isn’t Enough to Earn You Media Coverage

Published on October 29, 2026

Many experts and thought leaders want media coverage but lead with their title and credentials. Editors are looking for something more.

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Your Website Redesign Might Be Solving the Wrong Problem. Here’s the Step Many Teams Skip.

October 29, 2026
Before approving the pages, features and platform, define what you expect customers to do differently when the new site launches.