How to Improve the Efficiency of Your Marketing Spend By 40 Percent

Published on October 4, 2021

Why everyone, even the smallest businesses, needs marketing mix modeling (MMM).

Continue reading on website
Other news

As Apple messes with attribution, what does growth marketing look like in 2021?

October 4, 2021
It’s said that you should measure what you value, and for founders, nothing is more valuable than growth. Growth provides revenues, venture capital, prestige and scale — ultimately driving the success of every business. Yet, measuring growth is complex and challenging — and it’s only getting tougher. Changes to attribution in iOS 14 and further refinements in iOS 15, plus other privacy-preserving

Stable raises $46.5M in Greycroft-led round to help businesses manage ‘volatile’ commodity prices

October 4, 2021
Stable, an insurtech aiming to help minimize a businesses’ risk due to volatile commodity prices, today announced it has raised $46.5 million in a Series A round of funding led by Greycroft.Notion Capital, Anthemis, Continental Grain and existing backers Syngenta and Ascot also participated in the financing, which brings the Chicago-based startup’s total raised to about $50 million since its 2016