The counterfeit crisis in fashion: Why it matters and the tech solutions leading the way

Consumer access to counterfeits and demand have skyrocketed in the last several years. With a significant share of counterfeit fashion products, 1 in 5 consumers under the age of 35 has purchased a counterfeit fashion and apparel item. Counterfeiting involves the illegal reproduction or unauthorised use of intellectual property, often resulting in lower-quality imitations sold…

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