Generations X, Y, Z and Alpha: how to 'hook' with them

Published on September 13, 2021

Attracting different generations has become a strategy that goes beyond having an attractive advertisement. Now, brands prioritize effective results.

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Trade promotion management startup Cresicor raises $5.6M to keep tabs on customer spend

September 13, 2021
Cresicor, a consumer packaged goods trade management platform startup, raised $5.6 million in seed funding to further develop its tools for more accurate data and analytics.The company, based remotely, focuses on small to midsize CPG companies, providing them with an automated way to manage their trade promotion, a process co-founder and CEO Alexander Whatley said is done primarily manually using

Freshworks aims for nearly $9 billion valuation in US IPO

September 13, 2021
Freshworks disclosed on Monday that it is aiming for a valuation of up to $9 billion in its U.S. initial public offering, in which it is hoping to raise over $800 million.The California-based firm, which started its journey in India and rivals Salesforce, said it plans to sell 28.5 million shares at a price range of $28 to $32. If the firm is able to sell its shares at the top range, it will raise