How to Harness the Full Power of Audio for TikTok Ads

Published on August 30, 2021

A study revealed that TikTok is the only social network where ads with sound generate significant lifts in purchase intent and brand favorability.

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5 takeaways from Toast’s S-1 filing

August 30, 2021
Welcome back to IPO season.No, we won’t call it hot liquidity summer, but after an August lull, the public-offering cycle is back upon us. Last week we saw filings from Warby Parker, Toast and Freshworks. We’ve dug into Warby already. This week, we’re tackling the details of the latter two debuts, starting with Toast.The Exchange explores startups, markets and money. Read it every morning on Extra

Heimdal pulls CO2 and cement-making materials out of seawater using renewable energy

August 30, 2021
One of the consequences of rising CO2 levels in our atmosphere is that levels also rise proportionately in the ocean, harming wildlife and changing ecosystems. Heimdal is a startup working to pull that CO2 back out at scale using renewable energy and producing carbon-negative industrial materials, including limestone for making concrete, in the process, and it has attracted significant funding eve