This Is The One Marketing Mistake Everyone Is Making at Trade Shows

Published on January 31, 2024

Getting the most from a trade show audience requires a strategic approach, so follow this advice from an industry insider.

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A Former McKinsey Consultant Used This Not-So-'Sexy' Mindset to Take Her 'Healthy Indulgence' Snack Brand From Her Kitchen to 4,000 Retailers

January 31, 2024
Sabeena Ladha, founder and CEO of DEUX, drew on her childhood love of sweets and experience in the food space to create a different kind of snack company.

Adapting to Survive: Why 2024 should be the year of the “iguana investor”

January 31, 2024
The European tech scene is on track for another challenging year. In 2023, funding for European startups dropped by 39% compared to 2022, according to Crunchbase. While some VCs are expressing optimism about the next 12 months, there is a strong consensus that we won’t be returning to the bullish funding days of 2020 and… This content is for members only. Visit the site and log in/register to read