The market entry dilemma: Capital cities or tier 2 cities – Which way to go?
Published on January 29, 2024
If you could choose between London vs. Liverpool, Paris vs. Lyon, or Berlin vs. Hamburg, in many instances, you’re choosing the capital over the smaller alternative, commonly referred to as a tier 2 city. Why? They’re fertile grounds for talent recruitment, home to offices of top-tier investors, and major corporates, to name a few reasons….
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