How to Turn an Upset Customer Into Your Company's Best Advocate

Published on June 28, 2023

The secrets of turning upset customers into raving fans, courtesy of the scientifically proven principle called "the service recovery paradox."

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Which Auto Stock Should You Watch: Tesla (TSLA) or NIO (NIO)?

June 28, 2023
With the transition to electric vehicles (EVs) gaining traction, prominent industry players, Tesla (TSLA) and NIO (NIO) stand to benefit. However, let’s discuss which of them is a better watchlist...

#StartupChats Recap | Demystifying TikTok, Instagram Reels, and Video Content Marketing

June 28, 2023
Nearly 50% of TikTok users said they’d purchased something after seeing it advertised, promoted, or reviewed on the app. Video content marketing is increasingly becoming a powerful tool for marketers to reach new segments of customers and generate brand awareness. On Monday, June 26, we hosted a #StartupChats discussion on best practices for businesses looking to get into TikTok, Instagram Reels,