London-based Upp. raises €9.1 million to transform online selling for retailers with AI and machine learning

Published on June 27, 2023

Upp., a London-based technology business that uses artificial intelligence and machine learning to disrupt how retailers market and sell their products online, has raised €9.1 million in a Seed funding round led by California-based Bonfire Ventures. Upp.AI, the company’s platform, analyses data using sophisticated AI and ML technology to optimise ad spend, improve product discovery,…

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