How Maserati Recharged Its Brand

Security has a data problem. That’s according to Kfir Tishbi, who led the engineering team at Datorama, a marketing analytics company that was acquired by Salesforce in 2018. Tishbi — who spent time at CitiBank and digital entertainment startup Playtika before joining Datorama — says he often worked with security teams that had to juggle dozens of different tools, each with their own taxonomies an