Shaping The Narrative of Your (Personal) Brand is The Secret to Your Success. Here's Why.

A year or two before launching Actuator, someone on staff floated the idea of my writing a weekly robotics newsletter. I balked at the suggestion. Surely, I suggested, we would be struggling to fill the pages by week two. It’s not so much that I doubted whether there was enough robotics content to keep the engine running; it was more a question of whether there would be enough relevant robotics co