This Golf Simulator Can Get Everyone in the Office Amped for the Masters

Hardware startups are hard, the saying goes, but it isn’t always obvious why they are hard. One of the core challenges is that it has traditionally been hard to do agile hardware product development — even if you get everything “right,” how do you know that people actually want one of the 20,000 gizmos you so lovingly manufactured? Prelaunch.com is an Armenian startup that has developed tools to h