How I Could Have Saved Toys "R" Us — a Lesson in Brand Building

Published on February 21, 2023

Almost five years since Toys "R" Us officially shut its doors, let's take a deep dive into lessons learned from the rise and fall of this beloved company.

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You Can Launch An Online Store for $20.00 a Month...But Can You? These 3 Ecommerce Myths Are Hurting You

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The idea of small businesses creating their own websites and seeing immediate returns is touted by all of the ecommerce service providers. The reality of the investment and time it takes to develop and grow an online business is much different from an entrepreneur's perspective.

TechCrunch+ roundup: Optimizing acquisition, parental leave tips, riding the downturn express

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I try to keep things fresh, so I was dismayed to realize that I’d used the word “downturn” in two different headlines this morning.Despite the quickening pace of layoffs, there is some good news for SaaS startups: 70% of SMBs plan to increase IT spending in 2023, and the procurement process is getting faster.According to Caroline Hogan, senior director of vendor marketing at Gartner Digital Market