7 Ways to Integrate PR Into Your Daily Marketing Activity

Published on February 19, 2023

Small business owners can integrate low-cost PR techniques into their daily marketing activities.

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Your MVP doesn’t need to be perfect; it needs to be stage appropriate

February 19, 2023
Startups are essentially machines that build MVPs (minimum viable products) that help answer questions and gradually de-risk the value proposition of the company.The key is that every MVP a company builds needs to be laser focused on answering a very particular question. If it does anything more than that, it’s time and effort wasted. In my experience, a lot of startups worry about scaling way too

Carbon Maps helps the food industry reduce their climate impact

February 20, 2023
Meet Carbon Maps, a new French startup that raised $4.3 million (€4 million) just a few weeks after its inception. The company is building a software-as-a-service platform for the food industry so that they can track the environmental impact of each of their products in their lineup. The platform can be used as a basis for eco ratings.While there are quite a few carbon accounting startups — like G