London-based Immersive Gamebox secures €91 million of franchise deals as retail centres see new need to have leisure attractions

Published on October 24, 2022

Immersive Gamebox (IGB) is setting out to change up the in-person retail experience through tech. It’s now just signed about €91.5 million worth of franchise deals to expand globally and bring its immersive gaming experiences to retail centres.  Retail has changed quite considerably in recent years, and now, when we discuss retail most will automatically…

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