Don't Just Open an Online Store. Build an Ecommerce Brand

I’ve always wondered who gets to name demographic cohorts.My parents were pre-Baby Boomers, which made them part of the Silent Generation. (I’m Generation X, so feel free to ignore me entirely.)Generation Z is stereotyped as being materialistic, mistrustful and extremely reliant on personal technology. And now that they are entering the ranks of venture capital, one investor says those traits are