Here's an Ad that Sucks. Here's How to Fix It.

Published on August 17, 2022

To show you the power of good advertising, I’m taking one real ad and fixing it up. Behold the power of direct-response strategies!

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Good Bosses Show Their Human Side. But What If the Boss Is Freaking Out?

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I Started Only Checking My Email Every Other Day. Here's What Happened.

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The change took some time, but it’s been transformative for my business—and it’s easier than it sounds.