Manage a Healthcare Business? Why Patient Experience Should Always Be Your First Priority

“Many entrepreneurs think they are bothering people. There is no more cold calling, we have access to too much information. We know who we are reaching out to. We can lead with insights.” – Patti Pokorchak, Topic ExpertWhen we sell a product or service, what we are really selling is an experience, feeling, or the desired outcome. Selling is a skill built on listening, emotional intelligence, and b