What Customers Expect Out of Their Digital Experience

Published on June 13, 2022

There's a key competitive differentiator in customer experience, and here's what you need to know about it.

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A Conversation on Sales and Selling with Sheena Brady and Patti Pokorchak

June 13, 2022
“Many entrepreneurs think they are bothering people. There is no more cold calling, we have access to too much information. We know who we are reaching out to. We can lead with insights.” – Patti Pokorchak, Topic ExpertWhen we sell a product or service, what we are really selling is an experience, feeling, or the desired outcome. Selling is a skill built on listening, emotional intelligence, and b