It's Never Too Late to Launch Your Dream, Say These Skincare Entrepreneurs. But You Have to Really Want It.

Two-dimensional virtual event platforms such as Hopin, Cvent and Zoom have become staples of virtual events, but these are about consuming content rather than “user activation” for brands. So in the metaverse, brands have turned to platforms like Meta, Sandbox or Decentraland for this kind of interaction. But, again, these are platforms built for consumers, so have limited application in a B2B set