TikTok Marketing: An Actionable Guide

Published on January 13, 2022

TikTok, an app that erupted in popularity among younger demographics, ... Read more

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Setting up high-conversion lead magnets that deliver value

January 12, 2022
Aleksandra Korczynska Contributor Aleksandra Korczynska, the CMO of GetResponse, guides global SaaS marketing and growth. Driven by data analytics and growth hacking, she has crafted go-to-market strategies for global brands (ex-Uber) and tech startups alike. Sales stand and fall on leads, but attracting prospects and optimally converting them into buyers is an art

MycoWorks, making leather from fungi, closes $125M to scale production

January 13, 2022
MycoWorks, a company making a fungal-based biomaterial that can replace leather, brought in a fresh round of funding — $125 million in Series C financing — to fund a production plant for scaling the manufacture of its flagship product Reishi.CEO Matt Scullin says what his company is doing in terms of fabrics is different from its competitors, touting the company’s Fine Mycelium process as “a biote