The Zacks Analyst Blog Highlights: Berkshire Hathaway, Thermo Fisher Scientific, Salesforce, Nike and Texas Instruments

Motivated webmasters can undertake schemes and nefarious habits designed solely to manipulate their rank -- and appear more trustworthy than they actually are. Google, in response, has designed countermeasures to identify instances of rank manipulation and penalize or remove them, accordingly. But just how good is Google at detecting rank manipulation?