How to Win the Personal Branding Game With Google Knowledge Panels

“Our Notus algorithm identified you as the most impactful journalist for our audience.”As a slight narcissist — as all writers are — I saw this line in a cold email and had two immediate thoughts: first, is the founder just saying this because they want me to write about their funding round, and second, how in the world did my name come up?So, I hopped on the phone with Yuliya Bel, the co-founder