Why Emotional Branding is Out and Functional Loyalty Is In

Published on July 18, 2025

Emotional branding is no longer enough. Today's consumers reward functionality, not just familiarity.

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Berlin’s thermondo raises €50 million to heat up Germany’s homes and bridge affordability gap

July 18, 2025
Germany’s largest heat pump installer, thermondo, has secured €50 million in initial loan volume from an unnamed international partner bank to support its new installment purchase offering, thermondo flex.The financing will enable approximately 1,600 households across the country to install heat pumps without facing steep upfront costs, a move aimed at accelerating Germany’s residential energy tra

German VC fund TechVision Fund II closes €50 million+ to boost DeepTech startups

July 18, 2025
Aachen-based TechVision Fund (TVF) II announced its closing with a fund volume exceeding €50 million to invest from the pre-Seed and Seed stages in promising tech startups, specifically those based in the Rhineland/NRW region as well as the Euregio Meuse-Rhine (Netherlands/Belgium).TVF II will run until 2035 and is the fourth generation of venture capital funds managed by the team at TVF Managemen