Why First-Party Data and AI Are Crushing Outdated Ad Targeting

Published on July 15, 2025

First-party data powered by AI and authentic community conversations is allowing brands to deliver relevant, high-ROI experiences as third-party cookies disappear.

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Seville-based CoverManager and Paris-based Zenchef, two European providers of digital solutions for restaurants and hospitality venues have announced today their merger to create a global leader with over 36,000 restaurants across 20 countries.The merger was announced by Bullhound Capital who has counted CoverManager within its portfolio since 2022 as it scaled internationally from Spain to Mexico