Meet Aimee Ravichandran of Abundantly Social—where book marketing gets a much-needed shot of espresso!

In today’s tighter funding climate, the rules of the game for startups have changed dramatically. With venture capital harder to raise and runways shortening, early-stage founders are rethinking how to cut through the noise, attract capital, and gain traction. And one key shift is becoming clear: they’re turning to PR earlier than ever before.Once viewed as a “Series A and beyond” activity, public