Why Knowing Your Customer Drives Smarter Growth (and Higher Profits)

In my car on the way back and forth between Denver and Boulder the past few days, I listened to The Steve Ballmer Interview on the Acquired podcast by Ben Gilbert and David Rosenthal. If you aren’t a subscriber, it’s in the category of a “must-listen to podcast.” I’ve known Ben and David for many years from their time at PSL and Madrona, and they’ve created an outstanding new media property with A