8 Key Performance Indicators for PR -- What Really Matters?

Published on November 26, 2021

There's no gold standard for tracking and measuring PR success, but these KPIs can paint a clearer picture of a campaign's results.

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Maximize Marketing and Communication Strategies With the Largest Generation on the Planet

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Gen Zers have over 140 billion dollars of spending power, along with an ability to influence others and spread information quickly.

5 Big Mistakes Companies Make When Tackling ESG

November 26, 2021
Based on my experience working with companies large and small on a wide range of strategic issues, companies tend to make the following five key mistakes when tacking environmental, social and corporate governance.