Rethinking price skimming: How to make it work in a competitive market

In today’s fast-moving e-commerce and product-driven landscape, launching at a premium price can be a bold and strategic move. Price skimming, a technique that involves setting a high initial price and gradually lowering it over time, is often misunderstood. Many see it as outdated or risky. But when executed with precision—and backed by competitor pricing […]

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