It's Time to 'Choose Better' — Inside BODYARMOR's Play for the Sports Drink Crown

Published on April 17, 2025

BODYARMOR's new 'Choose Better' campaign is tapping stars like Joe Burrow and Sabrina Ionescu to help with its rebrand. The brand is focusing on authenticity and Kobe Bryant's legacy as it debuts new packaging, reduced-sugar options and products to reflect smarter hydration choices.

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