Uber Eats and DoorDash Have a New Rival — Here’s What It Won’t Charge You For

Published on October 26, 2026

Olo, the company behind many chains’ ordering systems, launched its own app without the menu markups found on rivals like Uber Eats.

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Part one was about strategy: the “why” behind PR, which stakeholders to chase, how to move them, and which media channels to pursue. You have the map, but now you need to understand the territory and how to move effectively inside of it. Three practical considerations remain before you are ready to pitch: what actually earns a journalist’s attention, which activities are worth the effort, and how

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