15 startups helping AI discover your company and product
As AI-powered search tools such as ChatGPT, Gemini and Perplexity increasingly influence how consumers discover brands, products and services, a new generation of European startups is emerging to help businesses remain visible in AI-generated answers.
This is particularly relevant as Generative Engine Optimisation (GEO) becomes more prevalent in industry practices.
Throughout 2026, EU-Startups has reported growing investment activity in this space, tracking almost €30 million in funding for technologies that help adapt to AI-driven discovery and commerce.
Below are the 15 startups worth paying attention to.
The Available Options
geoSurge – United Kingdom
Founded in 2025, geoSurge develops technology that helps companies understand and influence how generative AI systems represent their brands. Its approach, described as Corpus Engineering, goes beyond tracking mentions and citations to examine how AI models retrieve and retain information about organisations.
In July 2026, geoSurge secured €10 million in Seed funding. The company had previously received pre-Seed backing with the amount undisclosed. EU-Startups covered its July 2026 funding round.
GetMint – France
Founded in 2025, GetMint helps brands improve their presence in conversational search by analysing how AI systems mention, rank and recommend their products. Its platform combines AI visibility analytics, competitor monitoring, content recommendations and optimisation workflows designed to increase the likelihood of brands appearing in AI-generated answers.
In December 2025, GetMint raised €4 million.
Lemrock – France
Founded in 2025, Lemrock develops infrastructure that enables retailers and brands to make their products discoverable and purchasable through AI assistants such as ChatGPT, Gemini and Perplexity. Its technology connects product catalogues, pricing, availability and transactions to conversational AI environments, allowing companies to sell directly through AI-driven interactions.
In March 2026, Lemrock announced €6 million in funding. EU-Startups covered the company’s fundraising in March 2026.
Miracly – Sweden
Launched in 2026, Miracly develops an AI-powered marketing platform that helps businesses monitor and improve their visibility across AI search and answer engines. The product combines GEO analytics, AI content generation and automated marketing execution, with agents offering recommendations across search, PR and performance marketing.
In October 2026, Miracly announced €1.8 million in pre-Seed funding.
Obsero – United Kingdom
Founded in 2025, Obsero combines an AI search intelligence platform with consultancy services to help brands understand and improve their visibility across ChatGPT, Gemini, Perplexity and Google AI Overviews. Its technology tracks brand mentions, recommendations and the sources influencing AI-generated answers.
In October 2026, Obsero raised €1 million in Seed funding, to develop specialist GEO agents and expand its engineering team. EU-Startups covered the company in October 2026.
OtterlyAI – Austria
Founded in 2024, OtterlyAI provides a platform for monitoring brand visibility across ChatGPT, Perplexity, Gemini, Microsoft Copilot and Google’s AI-powered search products. It tracks brand mentions, citations and relevant prompts, helping marketing teams identify opportunities to improve their AI discoverability. The company also offers an API and integrations for incorporating AI search data into marketing workflows.
OtterlyAI has operated through a self-funded growth model, with its founders confirming in late 2025 that they had chosen not to pursue VC financing at that stage.
Peec AI – Germany
Founded in 2025, Peec AI provides a generative engine optimisation platform that helps marketing teams measure brand visibility, sentiment, positioning and citations across AI search engines including ChatGPT, Perplexity and Gemini. Companies can benchmark competitors and identify the content sources influencing AI recommendations.
In November 2025, Peec AI raised €18 million in Series A funding, following a €5.2 million Seed round and €1.8 million pre-Seed investment earlier that year. Its total disclosed funding reached approximately €25 million. EU-Startups covered its July and November 2025 funding announcements.
Promptwatch – Netherlands
Founded in 2025, Promptwatch helps companies monitor and improve how their brands appear in AI-generated search results. Its platform combines visibility tracking with content optimisation, AI-generated recommendations and automated publishing tools, enabling marketing teams to act on opportunities rather than simply monitor performance.
In July 2026, Promptwatch raised €6 million in Seed funding. It previously secured €1.2 million in pre-Seed financing in September 2025, bringing total funding to €7.2 million.
Ranketta – Czechia
Founded in 2025, Ranketta helps ecommerce and B2B companies measure and improve how frequently their brands and individual products appear in AI-generated answers and shopping recommendations. Its platform tracks visibility across ChatGPT, Gemini and Perplexity, analyses competing products and identifies content opportunities through an AI copilot.
In November 2025, Ranketta secured €1 million in pre-Seed funding to support product development and international expansion. EU-Startups covered the funding announcement in November 2025.
Rankscale – Austria
Founded in 2025, Rankscale develops software that helps companies measure and improve their brand presence in AI-generated answers. Its platform analyses visibility, citations, sentiment and competitive positioning across generative search systems, providing information about how AI assistants reference brands and their content.
Rankscale expanded its team during 2026 and announced a partnership with German ecommerce retailer OTTO in June.
Searchable – United Kingdom
Founded in 2025, Searchable provides an AI performance marketing platform that helps brands monitor and improve their visibility across AI-driven search engines. Its software tracks brand performance across ten AI platforms, integrates with Google Analytics and Search Console, and provides recommendations and automated optimisation tools.
In May 2026, Searchable raised €11.9 million, at a reported €72.1 million valuation. This followed a €3.4 million pre-Seed round in December 2025, bringing total funding to approximately €19 million. EU-Startups covered both rounds, in December 2025 and May 2026.
Serpier – Denmark
Founded in 2024, Serpier develops AI-powered marketing technology that helps ecommerce brands improve their visibility across traditional search engines and AI assistants. Its platform monitors brand mentions and recommendations, while its Navi AI agent supports content creation, publishing and other marketing activities.
In June 2026, Serpier secured €1.4 million in funding to expand its AI-agent capabilities.
SOUS – Netherlands
Founded in 2022, SOUS develops AI-powered growth and commerce software for independent restaurants and food businesses. Its platform helps restaurants improve their visibility across search engines, maps and AI assistants, while connecting discovery to direct ordering and customer relationship management.
In March 2026, SOUS secured €4 million in Seed funding. EU-Startups covered its March 2026 investment round.
Visiblie – Belgium
Founded in 2025, Visiblie helps businesses improve how they appear in AI-generated search results through visibility measurement, competitor benchmarking and recommendations for website optimisation, content creation and digital authority. Its platform also incorporates an AI agent capable of implementing selected improvements under human supervision.
In July 2026, Visiblie secured €500k in convertible-loan financing, with the company indicating plans for a future Seed round.
WP SEO AI – Netherlands
Founded in 2023, WP SEO AI provides an AI-powered search visibility platform for WordPress websites, combining traditional SEO, generative engine optimisation and paid-search capabilities. Its automated agents support keyword research, content creation, publishing and AI visibility tracking, helping businesses improve discoverability across Google and conversational search platforms.
The company has followed a bootstrapped growth model, with no publicly disclosed venture funding rounds. In March 2026, EU-Startups reported that WP SEO AI had surpassed €12.5 million in annual recurring revenue. EU-Startups has featured the company in its 2026 Summit coverage.
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