Here’s Why Your Next Latte Might Taste Like a Walk in the Woods

Many startup founders have it backwards when thinking about PR. They imagine you land the biggest publication you can and reap the benefits of instant fame. This process may have worked for a few startups 15 years ago, when venture capital was sparser and a handful of publications could still put young companies on the map overnight. That perception is a relic of a different era, but founders stil