Stockholm’s Spiich raises €3 million to let AI handle admin work while sales teams focus on customers
Spiich, a Stockholm-based AI sales agent startup, has raised a €3 million Seed round. This announcement comes ten months after the company raised a €600k pre-Seed round, bringing its total funding to €3.6 million.
The funding round was led by Ugly Duckling Ventures, a Copenhagen-based venture firm backing Nordic B2B software and technology companies. The round also saw participation from new investors Alliance VC and Cherry Ventures, while pre-Seed backer Ampli Ventures returned with a follow-on investment. Its backers also include angel investors from Lovable, Neo4j, Tandem Health and OpenAI.
Louise Lachmann, General Partner, Ugly Duckling Ventures, said, “Every sales tool of the last decade promised to give reps their time back, and most of them delivered another system to keep updated. Spiich is the first we’ve seen that does the non-selling work rather than assisting with it.
“What convinced us wasn’t the demo, it was what happened after go-live: accounts expanding within weeks because teams kept finding more work to hand over. Johan and Dennis pair engineering judgement well above their stage with a commercial instinct you rarely find in the same founding team. That’s why we led the round.
Founded in Stockholm in June 2025 by Johan Torssell and Dennis Hadzialic, Spiich builds AI agents that take on the prospecting, meeting prep, CRM updates and follow-up work that usually keeps reps away from customers, work that Salesforce estimates eats up 78% of a salesperson’s time. Rather than a wave of AI sales startups trying to automate the salesperson, Spiich is making a contrarian bet.
The company says selling is fundamentally human and sees building AI agents capable of absorbing everything around the sale, leading to relationship-building that actually closes deals. Its thesis is working, with Spiich now serving more than 50 customers across 15 countries in Europe, the US and South America, including NORNORM, ProfitMetrics, Zaver, Airmee, Rebaba and Epiminds.
Its customers have reportedly doubled their customer meetings, cut prospecting time by 90% and tripled their market coverage. The company reports 100%+ month-on-month ARR growth in the first half of 2026, 160%+ net revenue retention, and more than 50,000 deals closed by customers through its platform.
“Have you ever bought anything from an AI agent? Almost nobody has. You buy from someone you trust to deliver. Every deal I have ever closed came down to that. We didn’t build Spiich to replace salespeople. We built it so they can finally sell,” said Torssell, co-founder and CEO of Spiich.
Spiich will use the new funding to grow its engineering and go-to-market teams as it targets expansion across Europe. Like every other AI startup, Spiich is also positioning itself as more than a productivity tool. Since it spans every meeting, email, internal note, and external signal tied to a customer relationship, Spiich aims to become a “system of intelligence and action” for the sales team.
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