
Steph Curry Changed Basketball Forever With His Shot — Now He's Teaming Up With De'Aaron Fox to Transform the Sneaker Game
Published on January 31, 2025
Curry Brand introduces its first signature athlete, De'Aaron Fox, with the launch of the Fox 1 — a campaign built around his unmatched speed and agility. Nana Dadzie, Curry Brand's head of marketing, aims to build a lasting legacy by blending narratives and playful storytelling inspired by the enduring success of Jordan Brand.
